At Instacart, I oversee experience strategy across Fulfillment and Instacart for Business, spanning roughly ten product subteams. I lead a team of designers and partner closely with Product and Engineering leaders, staying involved in the work while helping teams make consequential product decisions.
Case study
Order quality is one of Instacart’s most important company-wide outcomes, with many teams influencing whether customers receive what they ordered. I led the design direction across those efforts, helping teams work toward a cohesive end-to-end experience while advancing a major business priority.
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As AI changes what’s possible in product development, I’ve been leading changes to how our design team works. That has included evolving our workflows and operating practices, and rethinking how we collaborate with Product and Engineering to make decisions and validate experiences earlier.
View Case StudyDesigners create representations of the intended experience
Designers shape, validate, and improve the experience itself
Case study
At InVision, I led 0-to-1 products that helped design teams create and manage their design systems. Working on tools for designers strengthened my thinking about foundations that need to be both usable today and flexible enough to support products as they evolve.
View Case StudyI want designers involved while a product direction can still change. My job is to help them develop the judgment to challenge assumptions, make difficult decisions tangible and own the experience alongside their Product and Engineering partners.
The strongest teams share responsibility for the experience. I expect designers to challenge product strategy, and Product and Engineering to challenge design execution. Good ideas should get better through that exchange, regardless of where they started.
An early design can make a strategic argument real enough to debate. I use exploration to open up choices, then research to get past competing opinions. Sometimes my role is to push hard on a decision; other times it is to help someone else lead it.
Before committing a team to significant design effort, I want clarity about the problem and the decision we need to make. I like ambitious direction, but I also want experiments that tell us what deserves the next investment.
A strategy can sound convincing until you see it in a real interaction. I stay close to critique and validation because I care about whether the experience actually makes sense when somebody uses it.
Clear expectations and thoughtful coaching matter, but so does giving designers room to exercise judgment. I want people confident enough to direct their own work, without waiting for me to make every call.
I've invested in clearer expectations, better opportunities to grow, more meaningful recognition, and a stronger sense of belonging. Over time, we've seen substantial improvements in how the team experiences its work.
Percentage-point improvement since 2025
Percentage points above the design org average
Voluntary attrition over the past three years
Under my leadership, the team has had no voluntary departures during that period.
I’m based in New Hope, Pennsylvania, and graduated from Penn State University’s College of Information Sciences and Technology. My career has taken me across financial services, small-business software, design tools, and commerce, which has given me a pretty broad perspective on the kinds of problems design can help solve.
I’ve also experienced a wide range of company environments, including large public companies, an agency, a startup, and fast-growing pre-IPO businesses. I do my best work with people who are curious, willing to question familiar approaches, and genuinely working toward a shared goal across Design, Product, and Engineering.
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Over the past year, I've been designing and building Ledge & Tide, a vacation home on Deer Isle, Maine. I created the brand from scratch and redesigned the house from top to bottom to create a comfortable, authentic Maine experience rooted in its setting. From the website to the rooms and the smallest guest details, I've looked for ways to help visitors connect with what makes this part of the coast special.
It's been an opportunity to shape an experience people actually inhabit. The same thing draws me to digital product design: thinking through how the pieces work together and seeing how those choices feel to someone on the receiving end.
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